Driven by the belief that every company needs to start somewhere, no matter how small, has proven to be a useful mantra for the establishment of Hawk Rent A Car. As Richard Hawkins put it, “If we didn’t start somewhere, we would never have started in the first place.” If the three gentlemen didn’t pursue their beliefs, Hawk Rent A Car would not be here standing strong, 20 years later.
The bold venture into the industry was not without its challenges. Although the bullish economy, positive foreign direct investments in Malaysia and growth of the inbound expatriate market contributed to Hawk’s growth in the region, the company also had its fair share of adversity. The company has survived the Asian currency crisis, SARS and economic downturns. These significant events are detrimental to businesses and can greatly impact the travel industry. Under the diligent management of the founders, Hawk strategically downsized the fleet to meet dwindling demands during times of crisis. When the market showed signs of recovery, Hawk reacted proactively to grow the fleet. This has enabled the Hawk Rent A Car business to endure till this very day.
Today, all three gentlemen continue to manage the company – this means when you are making a booking, you are really dealing with the owners, who have your best interests at heart. Don’t be surprised to hear from the gentlemen when you make a call to Hawk – they are still part of the company’s operations till this very day.
As Hawk sets its eyes on the coming years, the founders expect to grow the number of operations in the region as well as the number of cars the company operates. By growing the business, Hawk aims to better serve the needs of customers in Asia. With the company’s extensive network of business associates, Hawk has the capability of providing customers with a car in just about any corner of the world.
Hawk Rent A Car, Southeast Asia’s First International Car Rental Company.